The full programmatic advertising stack in one platform. DSP for buyers, SSP for publishers, a real-time Ad Exchange, and a high-performance Ad Server — all integrated with analytics, attribution, and AI-powered optimization.
Every ad impression flows through a real-time auction in milliseconds. OMRI MEDIA operates every layer of that stack — giving you control, transparency, and efficiency end to end.
When a user visits a publisher's page, an ad call fires instantly. The SSP passes the impression opportunity to the Ad Exchange, which runs a real-time auction. DSPs submit bids on behalf of advertisers within milliseconds. The highest valid bid wins, the Ad Server renders the creative, and the entire process completes before the page loads. OMRI MEDIA's unified stack means you have visibility and control at every node.
Explore each component of the OMRI MEDIA programmatic stack.
The OMRI MEDIA DSP gives advertisers and agencies access to premium programmatic inventory across display, video, native, and connected TV. Set your audience, budget, and goals — the AI-powered bidder handles the rest.
Advanced audience targeting using first-party, third-party, and contextual signals. ML bid optimization that learns from conversion data and adapts in real time to maximize ROAS.
The OMRI MEDIA SSP helps publishers monetize their inventory at the highest possible yield. Connect to hundreds of demand partners, set intelligent floor prices, and run unified auctions that drive competition for every impression.
Full header bidding support, real-time floor price optimization, and transparent reporting so you always know exactly what your inventory is worth and who's buying it.
The OMRI MEDIA Ad Exchange is the real-time bidding engine at the heart of the platform. It runs secure, transparent open auctions and private marketplace deals, processing millions of bid requests per second with sub-100ms latency.
Built-in brand safety, IVT fraud detection, and deal management ensure that every transaction is legitimate, brand-appropriate, and commercially sound.
The OMRI MEDIA Ad Server handles creative delivery, targeting rule enforcement, frequency management, and real-time reporting. Built for high-volume ad delivery with low-latency rendering across all formats and channels.
Deeply integrated with the DSP, SSP, and Exchange layers — so campaign settings, targeting rules, and performance data stay in perfect sync across the entire stack without manual reconciliation.
Beyond the core four — additional tools that complete the programmatic stack and give you an edge.
Deploy first-party tracking pixels across your properties in minutes. Capture user events, conversions, and behavioral signals. Privacy-compliant with built-in consent management and server-side event fallback.
Multi-touch attribution across programmatic, paid search, social, and organic channels. View-through and click-through attribution windows. Custom attribution models and cross-device identity matching.
Unified campaign performance dashboards across all inventory sources. Granular breakdowns by publisher, placement, creative, audience, and time. Automated anomaly detection and performance alerts.
Enterprise-grade RTB infrastructure processing millions of bid requests per second. Horizontal scaling, low-latency bid evaluation, and full OpenRTB compliance. Supports display, video, and native auction formats.
Build and activate rich audience segments from first-party CRM data, behavioral signals, and contextual cues. Lookalike modeling, suppression lists, and cross-channel audience sync across all ad formats.
Launch your own branded programmatic platform. Full white-label DSP, SSP, or ad network under your brand. Custom domains, brand colors, and user management. Perfect for agencies and media companies.
Publishers using OMRI MEDIA's SSP and Ad Server gain access to a unified demand marketplace, intelligent floor pricing, and full transparency into who's buying their inventory and at what price.
Our yield optimization tools continuously analyze your inventory performance and automatically adjust floors, demand priorities, and deal configurations to maximize revenue without sacrificing user experience.
Every publisher gets access to real-time analytics dashboards, brand safety controls, and a dedicated support team — all included at no cost.